What is an authority site? Quite simply, as the term suggests, it is a site that all others consider as an “authority” in that niche. Other websites link to such an authority site and reference its URL in their content, simply because it offers quality content. Certain common features to authority websites are: Large content and more pages than a regular site, several additional links from other authority sites, interactive features, etc.
Do you have a website that has such features? Then they would surely contribute to your site becoming an authority site. You could easily market this kind of a site and make huge profits online.
Here are some top suggestions for your website becoming an authority site:
- Create a large amount of quality content so that it attracts other webmasters to create links to your site. These links should be from sites that are regarded themselves as authority sites.
- Find thematic portals for hyperlinks and submit to quality directories.
- It would be wise to trade links with those sites that match the same theme as your site. Experts say that trading a link with a competitor who is ranking well in the current Search Engine Ranking Pages (SERPs) boosts your own site. A mutual interest in boosting each other’s websites should make your competitor agree on this point?
If you have a large website it is expected to have lots of content. When you have more content, there is more chance of your pages getting one or of your sub pages linked to. The theme and large size of a website makes it more to be an authority than a smaller site.
You could give value-based gifts to your visitors – for example, a free report, a useful tool, a free download of an e-book, etc.
Forums make your site more interactive. A thematic, friendly forum attracts more visitors and their participation increases more index pages to your site. Besides this, posts in a forum generally get linked to from other forums, which could also be from another authority site.
You could place a number of articles on your website. This would enable other authority sites to link to yours. It is not a bad idea to get an article write-up or review about other authority sites and get the relevant backward links!
If you have more than one domain and if the contents are similar but little different, you could give a new layout and re-write the content. This could make the other sites look different and again give way for relevant hyperlinks. A combination of these two factors generally determines an authority page.
Static websites have become a thing of past. If you want to be successful online, building authority sites is the way to go in this Internet age. The above tips would help you build an authority site for your web business.